News

Allwyn, operator of The National Lottery, has debuted ‘Paris 2024’ with its creative partner, Leo Burnett UK, in collaboration with media agency, Hearts & Science

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Allwyn is launching a specially branded Team GB and ParalympicsGB scratchcard which underlines the unique role National Lottery players have in supporting athletes at Paris 2024 Olympic and Paralympic Games

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Allwyn is announcing the launch of Operation Guardian – an expanded mystery shopper and knowledge check programme which increases the levels of support for retailers and enables them to sell National Lottery products even more safely.

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National Lottery operator, Allwyn, has announced the appointment of Adrian Joseph OBE as Independent Non-Executive Director, effective 1 June 2024.

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Allwyn, operator of The National Lottery, is launching an overarching ‘Best Gift Ever’ campaign to encourage people to consider going in to stores to buy a physical National Lottery draw ticket or Scratchcard as the perfect present.

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Brand new National Lottery permanent point of sale (PPOS) has started hitting the walls, floors and counter tops of a small number of National Lottery retailers, as Allwyn begins testing the rollout of the specially designed kit.

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The National Lottery team up with Channel 4 to allow peek behind the scenes as stars approach the Paris 2024 Olympic & Paralympic Games

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Allwyn, operator of The National Lottery, is launching a brand new campaign for its Set For Life game

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Allwyn is delighted to announce that over 7,000 of its independent retail partners are now using its new Retail Training Centre – an innovative, digitally-led retailer training platform – with more stores signing up every day.

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The National Lottery to help athletes pursue their passion for good causes - whether it is the environment or inspiring the next generation

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The former National Lottery-funded athlete visited the National Lottery operator seeking to inspire staff to join the global Wings For Life race which raises money to fund research into finding a cure for spinal cord injury.

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New partnership builds on exciting new era for National Lottery game, Lotto, after ‘Will you be next?’ campaign launch earlier this month

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1 February 2024 marks the start of the Fourth National Lottery Licence and the handover to Allwyn as the operator of The National Lottery

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Allwyn launch its opening campaign, Will you be next?

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Allwyn is delighted to announce that it will be increasing the size of its retail sales team by 50%

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Lord Sebastian Coe and Simon Burke to join the Board as Sir Keith Mills steps down

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Allwyn UK announce Steve Parkinson as its new Brand and Marketing Director

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Allwyn announce appointment of Mark Hughes as new Chief Security Officer to lead all areas of security for The National Lottery

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Allwyn is urging the small proportion of independent retailers who haven’t yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to complete the simple process as soon as possible

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Allwyn urge any independent retailers who have not yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to do so as soon as possible

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Allwyn UK, the incoming operator of The National Lottery, announce the appointment of Heart & Science as its preferred media partner for the Fourth National Lottery Licence

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New Executive will lead the delivery of the Fourth National Lottery Licence

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Allwyn, incoming operator of The National Lottery, confirmed that its new online retailer portal has gone live.

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Allwyn, incoming licensee for the Fourth National Lottery Licence, set out some next steps for National Lottery retailers.

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Allwyn announce the appointment of Leo Burnett and VCCP as joint creative advertising agencies for The National Lottery.

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Andria will lead Allwyn as it prepares to become the operator of The National Lottery in February 2024.

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Vodafone and Allwyn UK have finalised an agreement to upgrade the technology underpinning the new UK National Lottery licence launching in February 2024.

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Allwyn confirms that Robert Chvátal, currently Allwyn Group CEO has been appointed to the role of Interim CEO of Allwyn UK.

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Sharon Doherty and Victoria McKenzie-Gould lend strong digital transformation and consumer backgrounds to Allwyn team tasked with revamping The National Lottery.

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Allwyn has been officially awarded the Fourth Licence to operate the National Lottery for a decade starting February 2024.

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Allwyn Entertainment announces withdrawal by Camelot Entities of legal challenge to Allwyn’s selection as Preferred Applicant for UK National Lottery Licence.

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Today’s ruling is good news for The National Lottery; it enables the Gambling Commission to move forward to award Allwyn the Fourth National Lottery Licence.

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The National Lottery is a national treasure and we are honoured to have been chosen as its future custodian. With the Gambling Commission having put its trust in us, we can start to enact our plans to put the National Lottery back at the heart of our country.

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Allwyn welcomes today’s statement from the Gambling Commission declaring the company has been selected as the Preferred Applicant of the Fourth National Lottery Licence.

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We welcome today’s statement by the Gambling Commission that we have been selected as the Preferred Applicant for the Fourth National Lottery Licence. Our proposal was judged to be the best way of growing returns to good causes by revitalising The National Lottery in a safe and sustainable way.

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Allwyn celebrates the role of National Lottery players in Team GB’s and ParalympicsGB’s success with ‘Paris 2024’, Leo Burnett’s first major strategic work for the operator

Allwyn, operator of The National Lottery, has debuted ‘Paris 2024’ with its creative partner, Leo Burnett UK, in collaboration with media agency, Hearts & Science

Allwyn highlights player support for Team GB and ParalympicsGB on a National Lottery product for the first time

Allwyn is launching a specially branded Team GB and ParalympicsGB scratchcard which underlines the unique role National Lottery players have in supporting athletes at Paris 2024 Olympic and Paralympic Games

Allwyn launches Operation Guardian to help retail partners sell The National Lottery even more safely

Allwyn is announcing the launch of Operation Guardian – an expanded mystery shopper and knowledge check programme which increases the levels of support for retailers and enables them to sell National Lottery products even more safely.

Allwyn appoints Adrian Joseph OBE as Non-Executive Director

National Lottery operator, Allwyn, has announced the appointment of Adrian Joseph OBE as Independent Non-Executive Director, effective 1 June 2024.

‘Best Gift Ever’: Allwyn launches overarching National Lottery gifting campaign to run throughout 2024

Allwyn, operator of The National Lottery, is launching an overarching ‘Best Gift Ever’ campaign to encourage people to consider going in to stores to buy a physical National Lottery draw ticket or Scratchcard as the perfect present.

Allwyn begins next phase of retail investment with new National Lottery PPOS rollout trial

Brand new National Lottery permanent point of sale (PPOS) has started hitting the walls, floors and counter tops of a small number of National Lottery retailers, as Allwyn begins testing the rollout of the specially designed kit.

Win on Repeat – Set For Life, from The National Lottery, shares the joy of winning again… and again… and again… with fresh new campaign from VCCP and Hearts & Science

Allwyn, operator of The National Lottery, is launching a brand new campaign for its Set For Life game

Britain’s top track and field hopefuls to reveal what it takes to become an Olympian or Paralympian

The National Lottery team up with Channel 4 to allow peek behind the scenes as stars approach the Paris 2024 Olympic & Paralympic Games

ChangeMakers | Olympic and Paralympic athletes prepare to make a difference in communities post-Paris 2024

The National Lottery to help athletes pursue their passion for good causes - whether it is the environment or inspiring the next generation

Allwyn finds winning formula with new digitally-led National Lottery retailer training as users top 7,000

Allwyn is delighted to announce that over 7,000 of its independent retail partners are now using its new Retail Training Centre – an innovative, digitally-led retailer training platform – with more stores signing up every day.

Running for those who can’t: Olympic medallist Colin Jackson visits National Lottery operator Allwyn UK’s Watford HQ to champion finding a cure for spinal cord injury

The former National Lottery-funded athlete visited the National Lottery operator seeking to inspire staff to join the global Wings For Life race which raises money to fund research into finding a cure for spinal cord injury.

Lotto at the Heart of Saturday Night Entertainment with Ant & Dec Saturday Night Takeaway Sponsorship

New partnership builds on exciting new era for National Lottery game, Lotto, after ‘Will you be next?’ campaign launch earlier this month

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