For every pound spent on National Lottery products, a share of the money is put by The National Lottery Distributors into community, sport, heritage, and arts projects across the UK. Our goal is to raise more money for these projects than ever before by putting The National Lottery back at the heart of the national consciousness. In simple terms, this means a plan that will help annual returns significantly increase over the licence period, with an associated substantial increase in Lottery Duty also paid to HM Treasury.
We are committed to running a digital-first lottery, and we will be consistently innovating and refreshing the games portfolio. Allwyn is investing extensively in technology and digital innovation to build a lottery of the future. We want millions more people playing a little, attracting new players and bringing back those who used to play, while also energising The National Lottery’s existing player base.
As we develop our technology over the course of the Fourth Licence, we will be harnessing data and machine learning to identify problematic behaviour and proactively prevent harm. Find out more about how we use technology as part of our commitment to player safety here.How we protect our players