To grow the National Lottery responsibly, making it bigger better
safer for all.
Offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects.
We are Allwyn, the operators of the UK National Lottery from February 2024. Our ambition is to grow The National Lottery responsibly and sustainably, contributing more to Good Causes than ever before over the next ten year licence.
How we work
We work with our customers, retailers, and partners to deliver on our vision for The National Lottery to change lives every day.
The best games and experiences
We are working hard to provide a player experience and games portfolio that is fit for the digital era. We are committed to running a digital-first lottery, to enable our players to play where and when they want.
Player safety is our top priority. We will be implementing a number of measures to protect against harmful behaviour.
On 1 February 2024, Allwyn UK took over as the operator of The National Lottery. Find out more about Allwyn UK and our vision for The National Lottery.
Lotto at the Heart of Saturday Night Entertainment with Ant & Dec Saturday Night Takeaway Sponsorship
New partnership builds on exciting new era for National Lottery game, Lotto, after ‘Will you be next?’ campaign launch earlier this month
The National Lottery changes operator for first time in 30 Years
1 February 2024 marks the start of the Fourth National Lottery Licence and the handover to Allwyn as the operator of The National Lottery
Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science
Allwyn launch its opening campaign, Will you be next?
New National Lottery operator Allwyn kicks off day one with big sales team expansion and attention-grabbing new Lotto advertising
Allwyn is delighted to announce that it will be increasing the size of its retail sales team by 50%
Allwyn Non-Executive Director changes
Lord Sebastian Coe and Simon Burke to join the Board as Sir Keith Mills steps down
Steve Parkinson joins The National Lottery as Brand and Marketing Director
Allwyn UK announce Steve Parkinson as its new Brand and Marketing Director
Allwyn appoints Mark Hughes as Chief Security Officer
Allwyn announce appointment of Mark Hughes as new Chief Security Officer to lead all areas of security for The National Lottery
Only two weeks left until 18 December deadline for Retailers to transfer their National Lottery Retailer Agreement
Allwyn is urging the small proportion of independent retailers who haven’t yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to complete the simple process as soon as possible
8-Week Countdown to Deadline for National Lottery Transfer of Retailer Agreement
Allwyn urge any independent retailers who have not yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to do so as soon as possible
Allwyn name Hearts & Science as preferred media agency partner for The National Lottery
Allwyn UK, the incoming operator of The National Lottery, announce the appointment of Heart & Science as its preferred media partner for the Fourth National Lottery Licence
Allwyn announces new leadership team to spearhead delivery of The National Lottery
New Executive will lead the delivery of the Fourth National Lottery Licence
Allwyn’s online portal goes live for National Lottery retailers to sign their transfer of retailer agreement ahead of the Fourth Licence
Allwyn, incoming operator of The National Lottery, confirmed that its new online retailer portal has gone live.
Allwyn sets out next steps for retailers ahead of National Lottery changeover
Allwyn, incoming licensee for the Fourth National Lottery Licence, set out some next steps for National Lottery retailers.
Allwyn UK appoints Andria Vidler as UK CEO, leading the incoming operator of The National Lottery
Andria will lead Allwyn as it prepares to become the operator of The National Lottery in February 2024.
Allwyn appoints Leo Burnett and VCCP to lead advertising for The National Lottery from 2024
Allwyn announce the appointment of Leo Burnett and VCCP as joint creative advertising agencies for The National Lottery.
Vodafone and Allwyn partner on digital upgrade for next National Lottery Licence
Vodafone and Allwyn UK have finalised an agreement to upgrade the technology underpinning the new UK National Lottery licence launching in February 2024.
Allwyn UK confirms appointment of Robert Chvátal as Interim CEO
Allwyn confirms that Robert Chvátal, currently Allwyn Group CEO has been appointed to the role of Interim CEO of Allwyn UK.
Allwyn confirms appointment of independent non-executive directors to support transition to Fourth Licence
Sharon Doherty and Victoria McKenzie-Gould lend strong digital transformation and consumer backgrounds to Allwyn team tasked with revamping The National Lottery.
Allwyn to operate UK National Lottery from February 2024
Allwyn has been officially awarded the Fourth Licence to operate the National Lottery for a decade starting February 2024.
Allwyn welcomes Camelot decision to withdraw their appeal
Allwyn Entertainment announces withdrawal by Camelot Entities of legal challenge to Allwyn’s selection as Preferred Applicant for UK National Lottery Licence.
Good news for The National Lottery
Today’s ruling is good news for The National Lottery; it enables the Gambling Commission to move forward to award Allwyn the Fourth National Lottery Licence.
A fresh start for the National Lottery
The National Lottery is a national treasure and we are honoured to have been chosen as its future custodian. With the Gambling Commission having put its trust in us, we can start to enact our plans to put the National Lottery back at the heart of our country.
Allwyn named Preferred Applicant for Fourth National Lottery Licence
We welcome today’s statement by the Gambling Commission that we have been selected as the Preferred Applicant for the Fourth National Lottery Licence. Our proposal was judged to be the best way of growing returns to good causes by revitalising The National Lottery in a safe and sustainable way.