To grow the National Lottery responsibly, making it bigger better
safer for all.
Bigger
Because we will maximise Good Causes contributions by the end of the Fourth Licence through responsible growth of the player base.
Better
Because we will modernise technology and operations, refresh games and support shops while improving the use of data and digital.
Safer
Because participant protection underpins everything we do.
Trusted, Inclusive and Innovative
As custodians of The National Lottery, we have a responsibility to consider the wider economic, social and environmental impacts of our activities. We’ve established three main pillars that underpin our work
Protecting the Planet
Committing to be a net zero National Lottery.
Empowering People
A commitment to report on our health and wellbeing goals and our plans to integrate diversity, equity, and inclusion in how we operate.
Building prosperous places
Helping retailers thrive through innovation and investment.
The outcome
To place The National Lottery where it belongs – playing a central role in peoples’ lives for the better.
Good Causes
Significantly increase Good Causes contributions by the end of the Fourth Licence.
Support The National Lottery Distributors to provide greater certainty and transparency around funding, making their work easier.
Safer Play
Making The National Lottery the benchmark for how best to protect participants.
At Allwyn, we prioritise the safety and wellbeing of all National Lottery participants. To ensure that everyone can enjoy our games responsibly, we have implemented a number of measures to protect against harmful behaviour.
About us
Allwyn UK is proud to be part of the Allwyn Entertainment Group, a multi-national lottery operator with leading market positions across Europe.
We have brought together an impressive management team alongside some of the world’s leading corporate partners in marketing and innovation. We have considerable experience of the UK’s retail, gaming, digital and entertainment sectors.
Our people are fully aligned with our core values and Good Causes initiatives, and we are working together toward our vision of a bigger, better, safer National Lottery for all.
