About us

Allwyn is the trading name of SAZKA Group in the UK. As a proven lottery operator that embraces the power of digital, we believe lotteries should be a unifying force for society.

About us

Our experience

We are one of Europe’s largest and most successful national lottery operators. Our trusted brands and industry-leading technology are the backbone of our thriving lottery operations in the Czech Republic, Greece, Cyprus, Italy, and Austria.

We know what it takes to run lotteries successfully. Through our 63,000 points of sale and digital platforms, we serve a market of over 79 million adults, bringing in annual sales of over €17bn.

Our ability to generate growth is unparalleled. Over the last 5 years SAZKA Group achieved significant growth in each of our markets. This means more money to fund Good Causes, and the chance to make a real difference in our communities.

As one of the largest taxpayers in each of our markets, we contribute hugely to national and local economies, returning over €2bn to governments in taxes and lottery duties. We also support direct community investment from each of SAZKA Group's brands, financing a wide range of Good Causes across the health, sports, arts and community sectors.

Our success to date

Czech Republic

We’ve operated the national lottery in the Czech Republic since 2012. In that time, we’ve grown the lottery by 40% and seen the returns to government and societies increase by 300%.

Austria

Together with the state, we operate the Austrian lottery brands in this market. Between 2015 and 2019, we’ve grown the online sales of draw based lottery games by 49%.

Italy

We’ve been involved with LottoItalia since 2016. The lottery has gone from strength to strength in that time, now boasting over 34,000 points of sale.

Greece

We’ve operated Opap since 2013, growing the returns to Good Causes and the government by 82%.

Who we are

We have considerable experience of the UK’s retail, gaming, digital and entertainment sectors. We’ve developed ground-breaking technologies, built player protection frameworks, and worked extensively in funding Good Causes. Our senior team has great experience in delivering national programmes. Indeed, many of them worked on the London 2012 Olympic and Paralympic Games.

Sir Keith Mills

Bid Chair

Leads the UK team and previously led and delivered the London 2012 Olympics and Paralympic Games.

Alastair Ruxton

Director

Responsible for day-to-day coordination and oversight of teams.

Giselle Pettyfer

Corporate Affairs & Partnerships Director

Responsible for communications and strategic partnerships.

Anna Dearlove

Compliance & Player Protection

Responsible for our strategy for regulatory compliance & responsible play.

Andrew Liles

Retail

Responsible for engagement with UK retail.

Harriet Jameson

Good Causes

Responsible for engagement within the UK Good Causes space.

Rob Clarke

Future Organisation

Responsible for human resources and organisational requirements.

Lucy Buckley

Product

Responsible for bringing an innovative approach to the use of new technology.

Michele Fusella

Technology

Responsible for bringing in specialist experience within the IT and gaming sector.

Emma Young

Operations

Responsible for operations and integration of technologies.

Viktor Hoffmann

Customer

Responsible for defining our customer engagement strategy for the UK market.

Karen Revel-Chion

Marketing

Responsible for our brand marketing strategy.

Brian Morgan

Digital Channel

Responsible for defining the digital strategy.

Our strategic partner

Vodafone

Vodafone's market leading connectivity will improve the resilience of lottery operations and player data security. A leader in 5G, fixed, and IoT (Internet of Things) connectivity, Vodafone’s solutions offer opportunities to integrate new, exciting features and capabilities to keep ahead of ever-evolving consumer demands.

Advisory board

Our Advisory Board members are all leaders in their respective fields. They work closely with Allwyn’s leadership team on a day-to-day basis.

Brent Hoberman

Advisor

One of Britain’s leading technology entrepreneurs, Mr. Hoberman brings a wealth of experience from building some of the world’s brightest tech start-ups. In 1998, Hoberman founded lastminute.com, which was later sold to Sabre in 2005 for $1.1bn. Mr. Hoberman subsequently set up Founders Factory and Founders Forum, where he has partnered with the world’s best founders and corporates to build, fund, and scale ambitious and game changing start-ups worldwide.

Justin King

Advisor

One of Britain’s preeminent retail figures, Justin King brings a wealth of experience from leading some of Britain’s most distinguished retail brands. After serving in senior roles for ASDA and Marks & Spencer, King joined Sainsbury’s as CEO in2004. His reforms overhauled the company and produced thirty-six consecutive quarters of sales growth and profit.

Charles Garland

Advisor

As one of Britain’s most successful figures in the entertainment industry, Charles Garland has been central to the evolution of popular culture in the 21st Century. From working with Fuller turning S Club 7 into global pop superstars, to overseeing the rollout of X Factor and ‘Got Talent’ into two of the world’s largest syndicated television shows. More recently, Garland has also demonstrated leadership in the charity sector by spending five years as board director of Comic Relief.

Amanda Horton-Mastin

Advisor

Amanda Horton-Mastin spent 20+ years working at Comic Relief where she held a number of Senior Director roles including responsibility for Marketing, Fundraising, Innovation, Public Education, Grants and International events. She expanded Comic Relief’s presence internationally, leading teams that introduced Comic Relief licenced events in multiple countries and set up Red Nose Day in the USA. She is currently CEO at Semble, a B Corp that brings companies and communities together to drive positive change.