Our experience

Allwyn is a leading global lottery operator. We build better lotteries that return more to good causes by focusing on innovation, technology, efficiency and safety.

The lottery-first approach of focusing on affordable recreational play has earned us leading market positions with trusted brands across Europe in Austria, Czech Republic, Greece and Cyprus, and Italy. Through our 64,000 points of sale and digital platforms, we serve a market of over 79 million adults, bringing in annual sales of over €16bn.

As one of the largest taxpayers in each of our markets, we contribute hugely to national and local economies, returning over €2bn to governments in taxes and lottery duties. We also support direct community investment from each of Allwyn's brands, financing a wide range of Good Causes across the health, sports, arts and community sectors.

Who we are

We are a team with considerable experience in the UK’s retail, gaming, digital, entertainment and charity sectors. We have significant knowledge in delivering national programmes. Indeed, many of us worked on the London 2012 Olympic and Paralympic Games.

Justin King CBE

Chair

Sir Keith Mills GBE

Senior Independent Non-Executive Director

David Craven

Chief Executive Officer

Parbej Ali

Management

Eddie Bennet

Operations

Mark Biegel

Technology

Lucy Buckley

Commercial Operations

Katharine Challinor

Retail Operations

Anna Dearlove

Compliance, Risk & Security

Steve Gant

Finance

Steve Goodwin

Transition

Harriet Jameson

Social Value

Giselle Pettyfer

Corporate Affairs

Karen Revel-Chion

Brand & Marketing

Alastair Ruxton

Corporate Services

Our partners

Vodafone

Vodafone's market leading connectivity will improve the resilience of lottery operations and player data security. A leader in 5G, fixed, and IoT (Internet of Things) connectivity, Vodafone’s solutions offer opportunities to integrate new, exciting features and capabilities to keep ahead of ever-evolving consumer demands.

Levelling Up Goals

We have signed up to the Levelling Up Goals along with a number of UK businesses, universities and public sector organisations to play our part in efforts to create a level playing field for equal opportunities across the UK. Find out more here.

Mindful Business Charter

We have signed the Mindful Business Charter, joining a wide range of businesses and professional service firms around the world in a collective commitment to address the avoidable stresses in our working practices, to promote healthier and more effective ways of working. Find out more here.

Purple Tuesday

We have partnered with Purple Tuesday, committing to improving the experience of people with disabilities by removing barriers and increasing opportunities through accessibility. We join a number of pioneering businesses ready to make tomorrow's changes today. Find out more here.

PlanetMark

We are committed to becoming the world’s first net zero lottery company by 2030. Aligning ourselves to the UN-backed Race to Zero campaign, we have signed the Planet Mark Zero Carbon Commitment to pledge to achieve net zero by 2030 or sooner. Find out more here.

Vodafone

Vodafone's market leading connectivity will improve the resilience of lottery operations and player data security. A leader in 5G, fixed, and IoT (Internet of Things) connectivity, Vodafone’s solutions offer opportunities to integrate new, exciting features and capabilities to keep ahead of ever-evolving consumer demands.

Levelling Up Goals

We have signed up to the Levelling Up Goals along with a number of UK businesses, universities and public sector organisations to play our part in efforts to create a level playing field for equal opportunities across the UK. Find out more here.

Mindful Business Charter

We have signed the Mindful Business Charter, joining a wide range of businesses and professional service firms around the world in a collective commitment to address the avoidable stresses in our working practices, to promote healthier and more effective ways of working. Find out more here.

Purple Tuesday

We have partnered with Purple Tuesday, committing to improving the experience of people with disabilities by removing barriers and increasing opportunities through accessibility. We join a number of pioneering businesses ready to make tomorrow's changes today. Find out more here.

PlanetMark

We are committed to becoming the world’s first net zero lottery company by 2030. Aligning ourselves to the UN-backed Race to Zero campaign, we have signed the Planet Mark Zero Carbon Commitment to pledge to achieve net zero by 2030 or sooner. Find out more here.

Our success to date

2012

Czech Republic

We’ve operated the national lottery in the Czech Republic since 2012. In that time, we’ve grown the lottery by 40% and seen the returns to government and societies increase by 475%.

2013

Greece

We’ve operated Opap since 2013, growing the returns to Good Causes and the government by 82%.

2016

Italy

We’ve been involved with LottoItalia since 2016. The lottery has gone from strength to strength in that time, now boasting over 34,000 points of sale.

2019

Austria

Together with the state, we operate the Austrian lottery brands in this market. Between 2015 and 2019, we’ve grown the online sales of draw based lottery games by 49%.

Our strategic partner

Vodafone

Vodafone's market leading connectivity will improve the resilience of lottery operations and player data security. A leader in 5G, fixed, and IoT (Internet of Things) connectivity, Vodafone’s solutions offer opportunities to integrate new, exciting features and capabilities to keep ahead of ever-evolving consumer demands.