Changing lives every day

Andria Vidler is the CEO of Allwyn. Andria was formerly EMEA CEO at Tag Worldwide, a global marketing production business, having previously held the position of CEO of EMI in the UK and Ireland. Andria was formerly CEO of Centaur Media, as well as holding senior roles at Capital Radio, Bauer Media and the BBC.

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Gaby Heppner-Logan, Chief Assurance Officer at Allwyn, previously served as Camelot’s Director of Regulatory Affairs. Gaby joined Camelot in 2018 and was previously BT’s Group Director of Regulatory Affairs and formerly led marketing, communications, employee engagement and corporate social responsibility teams at Openreach, BT and Cable & Wireless.

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Lucy Buckley, Chief Commercial Officer at Allwyn, was previously a member of the Allwyn bid team. She has an extensive background in marketing communications, product and digital transformation within online gambling and lottery. Lucy was previously Marketing Director and Vice President of Interactive at Inspired Entertainment where she was responsible for establishing and running the online division.

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Martin Novak, Interim Chief Data Officer at Allwyn, is currently in a dual role also serving as Head of Business Intelligence at SAZKA, the Czech lottery operator that is also part of Allwyn Group.

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Alan Artz, Chief Finance Officer, joined Allwyn and Camelot in 2023 in a dual role to support the smooth transition between the Third and Fourth National Lottery licences. Al joined from William Hill where he served as the CFO for the online business and, more recently, also took ownership of the retail business. Al previously held senior finance roles in a number of blue-chip companies including Sky, BT and Barclays.

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Chris Lyman, Chief Operating Officer, joins Allwyn from Lotto New Zealand where he served as Chief Executive since 2018. Prior to that, Chris was formerly the Chief Operating Officer for five years. During his tenure, Lotto New Zealand has embraced digital play, and experienced record levels of growth. Chris previously held a number of roles in UK retail, specialising in channel growth and operations. Chris is accountable for leading all aspects of lottery business operations (retail and digital) for Allwyn in the Fourth Licence, as well as overseeing the delivery of Allwyn’s transformation programme.

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Samantha Sheriff, Chief People Officer at Allwyn, previously served as Chief People Officer at both Allwyn and at Camelot during 2023, taking on a dual role to support the smooth transition from the Third to the Fourth National Lottery Licence. Sam previously worked in senior People leadership roles across retail, professional services, software and technology, construction and luxury hospitality.

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Alastair Ruxton, Chief Strategy and Corporate Affairs Officer at Allwyn, previously led the delivery of Allwyn’s successful bid to operate the Fourth National Lottery. Alastair was previously a member of the London 2012 bid team and worked with the Organising Committee for the London 2012 Olympic and Paralympic Games from start to finish. Alastair originally trained as a lawyer.

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Mark Smith, Chief Technology Officer, previously served as Chief Technology Officer at ITV, spearheading the launch of ITV Hub and more recently ITVX. Mark was previously at the BBC, with responsibility for the build and running of BBC iPlayer, and Director of Online Delivery and Operations at Sky where he worked across a wide range of consumer facing digital services.

Mark Hughes, Chief Security Officer, leads all areas of security for The National Lottery - this includes information security, game platform security and physical security. Mark was previously Chief Information Security Officer at Smart DCC, the organisation responsible for the secure and interoperable communication network that supports the rollout of smart meters across the UK.

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Harry Willits, General Counsel, joined Allwyn in 2022. Harry has held a series of senior legal roles in the leisure and entertainment industry, including serving as Group General Counsel at William Hill, General Counsel and Company Secretary at Gala Coral Group and General Counsel and Company Secretary at Luminar Plc. Harry was previously Head of Leisure at law firm, Wragge & Co.

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Jenny Blogg, Operations Director at Allwyn, formerly served as Camelot’s Commercial Director. Jenny joined Camelot in 2017 holding positions such as Retail Director and Head of Retail Operations. Jenny has previously held a wide range of senior commercial and operational roles organisations that include Mondelez International, Cadbury UK, United Biscuits and Danone Group.

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Eddie Bennett, Operations - Transformation Director at Allwyn, joined Allwyn as Transformation Director in 2022. Eddie has over 20 years senior management experience in the gaming sector, including roles at Boylesports, Tote and Sky Betting and Gaming.

Paul Lumb, Technology - Transformation Director, joined Allwyn in 2022 and was responsible for the technology transition. Paul has led many technology transformations across telecoms, retail, software and payment services. In his previous role, he led the design and build of greenfield Business Support Systems and Operational Support Systems in the public cloud for a UK mobile operator.

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Justin King leads Allwyn UK’s Board and spearheads the company’s efforts to reinvigorate and improve lotteries. One of the best-known names in British retail, Justin has been a leader and innovator in customer-facing businesses for over three decades.

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Sebastian Coe has been President of World Athletics since 2015 and was elected a member of the International Olympic Committee in July 2020. He serves as Non-Executive Chairman of CSM Sport and Entertainment within the Chime Communications group; a Non-Executive Director of the Vitality companies; a Non-Executive Director of Fortescue Metals Group; a Non-Executive Director of Allwyn Entertainment AG; and a Non-Executive Director of the British Olympic Association.

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Sharon Doherty currently works as the Chief People and Places Officer at Lloyds Banking Group and brings significant executive experience from organisations with large, diverse workforces in the technology, telecommunications, and aviation sectors from her roles at Finastra, Vodafone and BAA Heathrow Airport. Sharon will work closely with Allwyn‘s Chief People Officer and Chief Social Value Officer.

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Victoria McKenzie-Gould brings experience of working across complex stakeholder environments, including during her time as a Special Adviser to Prime Minister Tony Blair. She has since worked in corporate affairs leadership roles in high-profile, consumer facing brands undergoing significant change, such as Tesco and Britvic PLC, and currently works as the Corporate Affairs Director at Marks & Spencer PLC. Victoria will work closely with Allwyn’s Chief Compliance, Risk and Security Officer and Corporate Affairs Director, helping deliver a smooth transition of operations.

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Robert Chvátal is a member of the Board of the Company and has been the Chief Executive Officer of the Group since 2021. Robert is also a member of the board of directors of individual companies that belong to the Group, including OPAP, and serves on the supervisory boards of CASAG and Austrian Lotteries.

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Katerina Kohlmayer is a member of the Board of the Company and and has been CFO of KKCG since joining in 2014. Katerina oversees the Company’s capital markets and other financing activities, M&A and accounting, control and audit operations within the KKCG Group.

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Kenneth Morton has been the Chief Financial Officer of Allwyn since 2020, prior to which he was the Head of Corporate Finance at KKCG since 2019. Ken has spent more than 18 years in various corporate finance positions and has extensive experience in capital markets and M&A.

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Pavel Saroch is a member of the Board of the Company and has been CIO of KKCG since 2010, having joined KKCG in 2008. Pavel is also a member of the board of directors of KKCG, and of individual companies that belong to the Group, including OPAP and SAZKA a.s., as well as serving on the supervisory boards of CASAG and Austrian Lotteries.

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Simon Burke is a chartered accountant with over 30 years’ experience in the consumer, retail and leisure sectors. He is currently Chairman of Bakkavor Group Plc, Blue Diamond Group and The Light Cinema Group.

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