About us

Allwyn UK is part of Allwyn. As a proven lottery operator that embraces the power of digital, we believe lotteries should be a unifying force for society.

About us

Our experience

We are a leading global lottery operator. Our trusted brands and industry-leading technology are the backbone of our thriving lottery operations in the Czech Republic, Greece, Cyprus, Italy, and Austria.

We know what it takes to run lotteries successfully. Through our 64,000 points of sale and digital platforms, we serve a market of over 79 million adults, bringing in annual sales of over €17bn.

Our ability to generate growth is unparalleled. Over the last 5 years Allwyn achieved significant growth in each of our markets. This means more money to fund Good Causes, and the chance to make a real difference in our communities.

As one of the largest taxpayers in each of our markets, we contribute hugely to national and local economies, returning over €2bn to governments in taxes and lottery duties. We also support direct community investment from each of Allwyn's brands, financing a wide range of Good Causes across the health, sports, arts and community sectors.

Our success to date

Czech Republic

We’ve operated the national lottery in the Czech Republic since 2012. In that time, we’ve grown the lottery by 40% and seen the returns to government and societies increase by 475%.


Together with the state, we operate the Austrian lottery brands in this market. Between 2015 and 2019, we’ve grown the online sales of draw based lottery games by 49%.


We’ve been involved with LottoItalia since 2016. The lottery has gone from strength to strength in that time, now boasting over 34,000 points of sale.


We’ve operated Opap since 2013, growing the returns to Good Causes and the government by 82%.

Who we are

We have considerable experience of the UK’s retail, gaming, digital and entertainment sectors. We’ve developed ground-breaking technologies, built player protection frameworks, and worked extensively in funding Good Causes. Our senior team has great experience in delivering national programmes. Indeed, many of them worked on the London 2012 Olympic and Paralympic Games.

Sir Keith Mills


Leads the UK team and previously led and delivered the London 2012 Olympics and Paralympic Games.

David Craven

Chief Executive

Responsible for providing strategic, financial and operational leadership.

Alastair Ruxton


Responsible for day-to-day coordination and oversight of teams.

Giselle Pettyfer

Corporate Affairs & Partnerships Director

Responsible for communications and strategic partnerships.

Anna Dearlove

Player Protection & Compliance

Responsible for our strategy for regulatory compliance & responsible play.

Andrew Liles


Responsible for engagement with UK retail.

Harriet Jameson

Social Value

Responsible for our Social Value strategy and commitments.

Rob Clarke

Future Organisation

Responsible for human resources and organisational requirements.

Lucy Buckley


Responsible for bringing an innovative approach to the use of new technology.

Michele Fusella


Responsible for bringing in specialist experience within the IT and gaming sector.

Emma Young


Responsible for operations and integration of technologies.

Karen Revel-Chion

Brand & Marketing

Responsible for our brand marketing strategy.

Advisory board

Our Advisory Board members are all leaders in their respective fields. They work closely with Allwyn UK’s leadership team on a day-to-day basis.

Brent Hoberman


One of Britain’s leading technology entrepreneurs, Mr. Hoberman brings a wealth of experience from building some of the world’s brightest tech start-ups. In 1998, Hoberman founded lastminute.com, which was later sold to Sabre in 2005 for $1.1bn. Mr. Hoberman subsequently set up Founders Factory and Founders Forum, where he has partnered with the world’s best founders and corporates to build, fund, and scale ambitious and game changing start-ups worldwide.

Justin King


One of Britain’s preeminent retail figures, Justin King brings a wealth of experience from leading some of Britain’s most distinguished retail brands. After serving in senior roles for ASDA and Marks & Spencer, King joined Sainsbury’s as CEO in2004. His reforms overhauled the company and produced thirty-six consecutive quarters of sales growth and profit.

Charles Garland


As one of Britain’s most successful figures in the entertainment industry, Charles Garland has been central to the evolution of popular culture in the 21st Century. From working with Fuller turning S Club 7 into global pop superstars, to overseeing the rollout of X Factor and ‘Got Talent’ into two of the world’s largest syndicated television shows. More recently, Garland has also demonstrated leadership in the charity sector by spending five years as board director of Comic Relief.

Amanda Horton-Mastin


Amanda Horton-Mastin spent 20+ years working at Comic Relief where she held a number of Senior Director roles including responsibility for Marketing, Fundraising, Innovation, Public Education, Grants and International events. She expanded Comic Relief’s presence internationally, leading teams that introduced Comic Relief licenced events in multiple countries and set up Red Nose Day in the USA. She is currently CEO at Semble, a B Corp that brings companies and communities together to drive positive change.

Dr. Mark Griffiths


Dr. Mark Griffiths, a Chartered Psychologist and Distinguished Professor of Behavioural Addiction at the Nottingham Trent University and Director of the International Gaming Research Unit, has spent 33 years in the field and is internationally known for his work.

Dara Nasr


Through a distinguished career working for some of the largest global technology companies, including Twitter and Google, Mr. Nasr has established himself as a leader in the world of digital communications. As Managing Director of Twitter UK, Dara has built one of the strongest sales teams in the UK media landscape.

We've partnered with

Vodafone brings invaluable insights into digital, retail behaviours and market trends. Together with Vodafone’s global leadership in connectivity, we build lotteries that are relevant for today and ready for the future.

We've also partnered with


Vodafone's market leading connectivity will improve the resilience of lottery operations and player data security. A leader in 5G, fixed, and IoT (Internet of Things) connectivity, Vodafone’s solutions offer opportunities to integrate new, exciting features and capabilities to keep ahead of ever-evolving consumer demands.

Levelling Up Goals

We have signed up to the Levelling Up Goals along with a number of UK businesses, universities and public sector organisations to play our part in efforts to create a level playing field for equal opportunities across the UK. Find out more here.

Mindful Business Charter

We have signed the Mindful Business Charter, joining a wide range of businesses and professional service firms around the world in a collective commitment to address the avoidable stresses in our working practices, to promote healthier and more effective ways of working. Find out more here.

Purple Tuesday

We have partnered with Purple Tuesday, committing to improving the experience of people with disabilities by removing barriers and increasing opportunities through accessibility. We join a number of pioneering businesses ready to make tomorrow's changes today. Find out more here.

Made by Sport

We have teamed up with Made by Sport launching a campaign focused on powering good together, showcasing far-reaching, positive impact that community and grassroots sport has on society. Find out more here.


We are committed to becoming the world’s first net zero lottery company by 2030. Aligning ourselves to the UN-backed Race to Zero campaign, we have signed the Planet Mark Zero Carbon Commitment to pledge to achieve net zero by 2030 or sooner. Find out more here.

Our strategic partner


Vodafone's market leading connectivity will improve the resilience of lottery operations and player data security. A leader in 5G, fixed, and IoT (Internet of Things) connectivity, Vodafone’s solutions offer opportunities to integrate new, exciting features and capabilities to keep ahead of ever-evolving consumer demands.