Changing lives every day

On 1 February 2024, Allwyn UK took over as the operator of The National Lottery. Allwyn’s ambition is to offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects. 

Since its inception in 1994, The National Lottery has been a transformational force for good, changing lives every day.  It has made a huge and measurable difference to life across the UK – not just for the millions of winners who have won over £92 billion in prizes, including creating more than 7,000 millionaires – but in generating and investing over £48bn for almost 700,00 community, sport, arts and heritage projects across the UK. Allwyn UK is committed to building on this legacy. 

Our ambitions

To provide more games, more players, more entertainment, more winners, and more money for National Lottery-funded projects.

Over the course of our 10-year licence period we plan to double returns to National Lottery-funded projects.

Our strategy

We will attract new players, and bring back those who have stopped playing, by ensuring our games, marketing and player experience feel relevant to today’s consumers and recapture the magic of The National Lottery.

We have a strong focus on modernising The National Lottery over the course of the 10-year licence, with significant investment in technology and data to deliver better player experiences, better player protection and a more up-to-date operating platform.

Some of the changes we make will be noticed by players, but many of the changes will take place in the background, including technology and new terminals in shops to enable us to fully deliver on our plans.

Proud to be part of something bigger

Allwyn Group (“Allwyn”) is a leading multi-national lottery operator.

We believe that lotteries can transform lives and life chances. Playing the lottery captures our imagination – it’s entertaining and can have a positive impact on society.

That’s why our mission is to build thriving lotteries, underpinned by innovation and player safety that is fit for the digital age. 

We are a trusted partner in all the countries in which we operate.

Every day, we are pioneering approaches to create more modern, inclusive and impactful lotteries for the future. Our ambition is to be the lottery operator of choice.

Meet the team

We have brought together an impressive leadership team with extensive experience in the UK’s lottery, retail, gaming, digital, entertainment and charity sectors.

Meet our executive leaders

Andria Vidler

Chief Executive Officer

Gaby Heppner-Logan

Chief Assurance Officer

Martin Novak

Interim Chief Data Officer

Alan Artz

Chief Finance Officer

Chris Lyman

Chief Operating Officer

Samantha Sheriff

Chief People Officer

Alastair Ruxton

Chief Strategy and Corporate Affairs Officer

Mark Smith

Chief Technology Officer

Mark Hughes

Chief Security Officer

Harry Willits

General Counsel

Jenny Blogg

Operations Director

Eddie Bennett

Operations, Transformation Director

Paul Lumb

Technology, Transformation Director

Meet our board

Justin King CBE


Lord Sebastian Coe

Senior Independent Non-Executive Director, Allwyn UK Board Member

Sharon Doherty

Non-Executive Director, Allwyn UK Board Member

Victoria McKenzie-Gould

Non-Executive Director, Allwyn UK Board Member

Robert Chvatal

Allwyn UK Board Member, Allwyn Group CEO

Katarina Kohlmayer

Allwyn UK Board Member

Kenneth Morton

Allwyn UK Board Member

Pavel Saroch

Allwyn UK Board Member

Simon Burke

Independent Non-Executive Director, Allwyn UK Board Member

Adrian Joseph OBE

Independent Non-Executive Director, Allwyn UK Board Member