Safe games for all participants, through our responsible game design processes
Stringent safeguards to protect vulnerable participants, such as lower limits online
Potential harm detection and early prevention through behavioural analytics and interventions
Proactive education of our customers and business partners on player safety principles
Collaboration with industry, the regulator and European and world lottery organisations to contribute to the development of best practice standards.
Our Participant Protection Charter sets out how we are ensuring The National Lottery is the safest place in the UK to play games of chance. It builds on – but goes beyond – the National Strategy to Reduce Gambling Harms.
The Charter has been developed with insight from across Allwyn’s European lottery operations and the latest research. It explains our commitments as part of the Fourth Licence and outlines our roadmap for sophisticated technological improvements over the subsequent decade.
We are committed to ensuring that The National Lottery is the benchmark for how best to protect players in today’s digital-first world. Over the course of the Fourth Licence, we will be harnessing the power of new technologies like AI to quickly identify problematic behaviour, as well as educating our customers and business partners on player safety principles.
We use Allwyn’s global experience in running successful and sustainable lotteries in other countries to put in place strategies at Allwyn UK that enable healthy play. Beyond our adherence to extensive safer gambling accreditation, we look to lead through other initiatives as we upgrade our technology over the first few years of the new Fourth Licence.
OPAP, Allwyn’s lottery-operator in Greece, is at the forefront of new technologies recently developing two AI tools to strengthen player safety – a Safety Net Algorithm and an online Customer Service Robot - that sends timely emails and chat messages to players. Both tools were recognised by the European Lotteries Innovation Awards 2022.