‘Best Gift Ever’: Allwyn launches overarching National Lottery gifting campaign to run throughout 2024
Allwyn, operator of The National Lottery, is launching an overarching ‘Best Gift Ever’ campaign to encourage people to consider going in to stores to buy a physical National Lottery draw ticket or Scratchcard as the perfect present.
Allwyn begins next phase of retail investment with new National Lottery PPOS rollout trial
Brand new National Lottery permanent point of sale (PPOS) has started hitting the walls, floors and counter tops of a small number of National Lottery retailers, as Allwyn begins testing the rollout of the specially designed kit.
Britain’s top track and field hopefuls to reveal what it takes to become an Olympian or Paralympian
The National Lottery team up with Channel 4 to allow peek behind the scenes as stars approach the Paris 2024 Olympic & Paralympic Games
Win on Repeat – Set For Life, from The National Lottery, shares the joy of winning again… and again… and again… with fresh new campaign from VCCP and Hearts & Science
Allwyn, operator of The National Lottery, is launching a brand new campaign for its Set For Life game
Allwyn finds winning formula with new digitally-led National Lottery retailer training as users top 7,000
Allwyn is delighted to announce that over 7,000 of its independent retail partners are now using its new Retail Training Centre – an innovative, digitally-led retailer training platform – with more stores signing up every day.
ChangeMakers | Olympic and Paralympic athletes prepare to make a difference in communities post-Paris 2024
The National Lottery to help athletes pursue their passion for good causes - whether it is the environment or inspiring the next generation
Running for those who can’t: Olympic medallist Colin Jackson visits National Lottery operator Allwyn UK’s Watford HQ to champion finding a cure for spinal cord injury
The former National Lottery-funded athlete visited the National Lottery operator seeking to inspire staff to join the global Wings For Life race which raises money to fund research into finding a cure for spinal cord injury.
Lotto at the Heart of Saturday Night Entertainment with Ant & Dec Saturday Night Takeaway Sponsorship
New partnership builds on exciting new era for National Lottery game, Lotto, after ‘Will you be next?’ campaign launch earlier this month
The National Lottery changes operator for first time in 30 Years
1 February 2024 marks the start of the Fourth National Lottery Licence and the handover to Allwyn as the operator of The National Lottery
Will you be next? Allwyn launches new, unmissable Lotto campaign through VCCP and Hearts & Science
Allwyn launch its opening campaign, Will you be next?
New National Lottery operator Allwyn kicks off day one with big sales team expansion and attention-grabbing new Lotto advertising
Allwyn is delighted to announce that it will be increasing the size of its retail sales team by 50%
Allwyn Non-Executive Director changes
Lord Sebastian Coe and Simon Burke to join the Board as Sir Keith Mills steps down
Steve Parkinson joins The National Lottery as Brand and Marketing Director
Allwyn UK announce Steve Parkinson as its new Brand and Marketing Director
Allwyn appoints Mark Hughes as Chief Security Officer
Allwyn announce appointment of Mark Hughes as new Chief Security Officer to lead all areas of security for The National Lottery
Only two weeks left until 18 December deadline for Retailers to transfer their National Lottery Retailer Agreement
Allwyn is urging the small proportion of independent retailers who haven’t yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to complete the simple process as soon as possible
8-Week Countdown to Deadline for National Lottery Transfer of Retailer Agreement
Allwyn urge any independent retailers who have not yet completed their Transfer of Retailer Agreement (TRA) from Camelot to Allwyn to do so as soon as possible
Allwyn name Hearts & Science as preferred media agency partner for The National Lottery
Allwyn UK, the incoming operator of The National Lottery, announce the appointment of Heart & Science as its preferred media partner for the Fourth National Lottery Licence
Allwyn announces new leadership team to spearhead delivery of The National Lottery
New Executive will lead the delivery of the Fourth National Lottery Licence
Allwyn’s online portal goes live for National Lottery retailers to sign their transfer of retailer agreement ahead of the Fourth Licence
Allwyn, incoming operator of The National Lottery, confirmed that its new online retailer portal has gone live.
Allwyn sets out next steps for retailers ahead of National Lottery changeover
Allwyn, incoming licensee for the Fourth National Lottery Licence, set out some next steps for National Lottery retailers.
Allwyn appoints Leo Burnett and VCCP to lead advertising for The National Lottery from 2024
Allwyn announce the appointment of Leo Burnett and VCCP as joint creative advertising agencies for The National Lottery.
Allwyn UK appoints Andria Vidler as UK CEO, leading the incoming operator of The National Lottery
Andria will lead Allwyn as it prepares to become the operator of The National Lottery in February 2024.
Vodafone and Allwyn partner on digital upgrade for next National Lottery Licence
Vodafone and Allwyn UK have finalised an agreement to upgrade the technology underpinning the new UK National Lottery licence launching in February 2024.
Allwyn UK confirms appointment of Robert Chvátal as Interim CEO
Allwyn confirms that Robert Chvátal, currently Allwyn Group CEO has been appointed to the role of Interim CEO of Allwyn UK.
Allwyn confirms appointment of independent non-executive directors to support transition to Fourth Licence
Sharon Doherty and Victoria McKenzie-Gould lend strong digital transformation and consumer backgrounds to Allwyn team tasked with revamping The National Lottery.
Allwyn to operate UK National Lottery from February 2024
Allwyn has been officially awarded the Fourth Licence to operate the National Lottery for a decade starting February 2024.
Allwyn welcomes Camelot decision to withdraw their appeal
Allwyn Entertainment announces withdrawal by Camelot Entities of legal challenge to Allwyn’s selection as Preferred Applicant for UK National Lottery Licence.
Good news for The National Lottery
Today’s ruling is good news for The National Lottery; it enables the Gambling Commission to move forward to award Allwyn the Fourth National Lottery Licence.
A fresh start for the National Lottery
The National Lottery is a national treasure and we are honoured to have been chosen as its future custodian. With the Gambling Commission having put its trust in us, we can start to enact our plans to put the National Lottery back at the heart of our country.
Allwyn selected to revitalise The National Lottery
Allwyn welcomes today’s statement from the Gambling Commission declaring the company has been selected as the Preferred Applicant of the Fourth National Lottery Licence.
Allwyn named Preferred Applicant for Fourth National Lottery Licence
We welcome today’s statement by the Gambling Commission that we have been selected as the Preferred Applicant for the Fourth National Lottery Licence. Our proposal was judged to be the best way of growing returns to good causes by revitalising The National Lottery in a safe and sustainable way.
Young adults keen to see digital technology improvements at local corner shops – new Vodafone and Allwyn research reveals
Half of millennials and Generation Z care more about increased digital technology in high street shops than prices, new research from Vodafone and Allwyn, an operator of lotteries in numerous countries across Europe and an applicant for the fourth national lottery license, has shown.
Lotteries help turn countries into communities
Allwyn UK, part of Allwyn, believes lotteries are the foundation of society, bolstering the safety net for everyone while also funding their greatest ambitions.
How Allwyn, the largest lottery operator in Europe, benefits society.
We make lotteries better so they serve as a force for good.
Inaccessible Websites Cost Businesses £412m During Pandemic
UK businesses lost out on almost £412 million during the pandemic because their websites are inaccessible to disabled people, according to new research released by Purple, which brings disabled people and businesses together to improve the customer experience of disabled people.
Allwyn commits to Mindful Business Charter to foster better working practices for mental health and wellbeing.
Allwyn has signed the Mindful Business Charter, joining a wide range of businesses and professional service firms around the world in a collective commitment to address the avoidable stresses in our working practices, to promote healthier and more effective ways of working. The Charter, originally launched by Barclays and law firms Pinsent Masons and Addleshaw Goddard in October 2018, brings organisations and their service providers together to reach a shared agenda for mental health and wellbeing.
Allwyn & Levelling Up Goals
Allwyn has joined a number of UK businesses, universities and public sector organisations to signup to the Levelling Up Goals and play its part in efforts to create a level playing field for equal opportunities across the UK.
Made By Sport and Allwyn Announce New #PoweringGoodTogether Campaign
National charity Made By Sport have partnered with Allwyn, a leading lottery operator applying to run the National Lottery under the 4th National Lottery Licence, to launch a new campaign #PoweringGoodTogether, to raise awareness and funding for grassroots sports clubs and organisations across the UK.
Allwyn ensures safe play through AI technology and intelligent marketing
Allwyn’s believes lotteries should be enjoyed by all, safely.
Digital Innovation is fundamental to Allwyn.
Our track record in digital innovation makes lotteries successful, safe, and a force for good in society.
Allwyn commits to becoming world’s first Net Zero lottery company
Allwyn today has pledged to become a net zero carbon company by 2030 or sooner, and with it hopes of becoming the world’s first net zero lottery company. The firm, which is an applicant for the fourth UK National Lottery licence, is aligning itself with the UN Race to Zero and has signed the Planet Mark Zero Carbon Commitment to pledge to achieve net zero.
Allwyn secures industry heavyweight David Craven as CEO further strengthening its credentials to operate the National Lottery
David Craven, industry veteran, has been appointed by Allwyn as its CEO, joining Sir Keith Mills and the company at a pivotal juncture, with its application for the Fourth National Lottery Licence nearing culmination.
Player Protection is at the heart of Allwyn’s operations
We see technology as an opportunity to develop strong safeguards for players.
