Allwyn ensures safe play through AI technology and intelligent marketing

Allwyn’s believes lotteries should be enjoyed by all, safely.

We know that a good lottery is a fun lottery. The ways in which players can get involved in our lotteries is wider and broader than ever before, and we look to ensure that players across our societies are able to access our games, whether they are playing in a physical location, online or via a mobile device.


However, we know that generating more players means a greater responsibility for player protection.


At Allwyn, we empower our players to make informed, conscious decisions about their play.  In Austria, Allwyn’s brand Win2Day collaborated with Neccton to develop the MENTOR prevention tool. The prevention program provides players with important information and useful hints that allow them to keep a watchful eye on their gambling behaviour. As an intelligent player protection program, MENTOR recognizes long-term trends and uses them to provide appropriate recommendations. These are then made available to the user in the form of personalized messages and graphics-based status reports.


Anna Dearlove, Player Protection Lead at Allwyn UK commented, “Here at Allwyn UK, we firmly believe in the need to protect players and consumers even more in today’s digital environment. Embracing the power of digital creates many benefits for players, who can access lotteries from the palm of their hands, but also brings more responsibility on operators to ensure players are making informed decisions.”


At Allwyn we know the responsibility that we have to our players and our societies, and that’s why we prioritise player protection so highly. Think safer lotteries, think Allwyn.

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