‘Add some play to Christmas’ campaign launches with influencer-led ‘Scratchcard-igans’ activation.
The new online Instant Win Game unites two of the UK’s most iconic entertainment brands.
The new trial will see the sweet and savoury food supplier help boost the support available to independent National Lottery retailers, with regular visits on Allwyn’s behalf.
More than 22,000 Wave terminals have now successfully been installed across UK retail locations.
Showing the impact of players buy a National Lottery ticket, emotionally engaging ‘Because of You’ film series shines a light on the impact of National Lottery funding and the projects changing real lives across the UK.
More than 670 National Lottery retailers have already been nominated across the national and regional award categories.
Further details about Local Retail Champions 2025 have been revealed, including that retailers will be able to enter the brand-new Innovation Award category from today.
It has been officially confirmed that the suspension that prevented the Gambling Commission from formally awarding the fourth National Lottery licence to Allwyn Entertainment Ltd has been lifted.
Allwyn welcomes today’s statement from the Gambling Commission declaring the company has been selected as the Preferred Applicant of the Fourth National Lottery Licence.
Everyone at KKCG and Allwyn Entertainment remains horrified by Russia’s brutal invasion of Ukraine. It is a senseless act of aggression that must be condemned in the strongest possible terms, and we are doing all we can to support the brave Ukrainians impacted by the barbarism of Vladimir Putin’s regime.
In the next few weeks, the regulator of the National Lottery, the Gambling Commission, will decide who will be the future operator for the National Lottery.
