Updates

21 Nov 2025

Allwyn honours 2025 Local Retail Champions at awards evening

Allwyn honours 2025 Local Retail Champions at awards evening.

Updates
21 Nov 2025

Allwyn commits to highest level of 2025 Gift Responsibly Campaign

Allwyn has once again signed up to the National Council on Problem Gambling's (NCPG) 2025 Gift Responsibly Campaign – this year as a Level 3 sponsor, the highest possible level and a UK National Lottery first.

Updates
18 Nov 2025

Allwyn supports Bradford 2025 David Hockney drone display and celebrates the city's volunteers

The special free event for Bradford 2025 UK City of Culture was made possible with the support of Allwyn.

Updates
10 Nov 2025

Tom Daley adds some play to Christmas as he kicks off Allwyn’s festive Scratchcard campaign for The National Lottery

‘Add some play to Christmas’ campaign launches with influencer-led ‘Scratchcard-igans’ activation.

Updates
30 Oct 2025

Allwyn ventures into the jungle with Zoo 55 for new National Lottery I’m A Celebrity… Get Me Out of Here! themed game

The new online Instant Win Game unites two of the UK’s most iconic entertainment brands.

Updates
27 Oct 2025

Allwyn doubles down on its support for independent retailers with Bobby’s trial

The new trial will see the sweet and savoury food supplier help boost the support available to independent National Lottery retailers, with regular visits on Allwyn’s behalf.

Updates
23 Oct 2025

Allwyn hits halfway milestone in Wave terminal scale rollout

More than 22,000 Wave terminals have now successfully been installed across UK retail locations.

Updates
16 Oct 2025

Allwyn welcomes Claudia Winkleman as ‘Ambassador-in-Chief’ for The National Lottery - meeting Good Causes across the UK

Showing the impact of players buy a National Lottery ticket, emotionally engaging ‘Because of You’ film series shines a light on the impact of National Lottery funding and the projects changing real lives across the UK.

Updates
13 Oct 2025

Allwyn makes final call for Local Retail Champions entries

More than 670 National Lottery retailers have already been nominated across the national and regional award categories.

Updates
29 Sep 2025

Local Retail Champions 2025: Allwyn reveals further details of new ‘Innovation Award’ category and names awards venue

Further details about Local Retail Champions 2025 have been revealed, including that retailers will be able to enter the brand-new Innovation Award category from today.

Updates
13 Sep 2022

Allwyn statement regarding fourth National Lottery licence

It has been officially confirmed that the suspension that prevented the Gambling Commission from formally awarding the fourth National Lottery licence to Allwyn Entertainment Ltd has been lifted.

Updates
15 Mar 2022

Allwyn selected to revitalise The National Lottery

Allwyn welcomes today’s statement from the Gambling Commission declaring the company has been selected as the Preferred Applicant of the Fourth National Lottery Licence.

Updates