Marking 30 years of National Lottery Scratchcards, Allwyn has created limited-edition ‘Scratch-coins’ in partnership with acclaimed artist and illustrator Hattie Stewart
Available at 10 selected UK retailers, the coins will be gifted to customers who buy any National Lottery Scratchcard including the new ‘£300,000 Birthday’ Scratchcard game

22 May: National Lottery operator Allwyn is celebrating 30 years of National Lottery Scratchcards with the launch of a limited-edition ‘Scratch-Coin’, created in collaboration with celebrated artist and illustrator Hattie Stewart. 

Ten specially selected ‘gold standard’ National Lottery retail partners across the UK will receive 500 coins each, offering customers a unique, collectable in-store moment as part of the anniversary celebrations.

Available from Saturday, 23 May, the coins will be gifted with any National Lottery Scratchcard purchase, including the new ‘£300,000 Birthday’ Scratchcard, on a first-come, first-served basis, while stocks last. The ‘£300,000 Birthday’ Scratchcard is priced at £2, with players having an overall 1 in 3.33 chance of winning a prize, including a top prize of £300,000. 

The 10 chosen retailers receiving the coins were carefully selected for their long-standing partnership with The National Lottery and their commitment to championing its role within their local communities. 

The 10 retail partners receiving the coins are: 

• Go Local – 380 Dumbarton Road, Glasgow 
• Costcutter – 96–98 Bristol Street, Birmingham 
• Houghton & Wyton Community Shop – The Green, Houghton
• New Southgate Food Centre – 137–141 High Road, London
• Victoria Wine & Spiritz – 213–215 Scraptoft Lane, Leicester
• Your Store – 11 Burwash Road, Brighton & Hove
• Nisa Sevenways – 218 Derbyshire Lane West, Manchester
• S And M Stores – 141 Southbank Road, Coventry
• NASDA Stores – 9 The Street, Rayne, Braintree
• Jules Convenience (Premier) – 83-85 Haybridge Road, Telford

Artist Hattie Stewart, known for her use of bright colour and chaotic, doodle--inspired imagery, has worked with a host of global brands including Adidas Originals, Nike, Gucci, Apple Music and Swatch. Her collaborations span music, fashion and media, working with artists such as Kylie Minogue and Mac DeMarco, as well as leading titles including GQ, Interview Magazine and The New York Times.

Karl Southworth, Head of Field Sales at Allwyn, said: “As we celebrate 30 years of National Lottery Scratchcards, we wanted to create a fun, engaging moment that not only rewards our standout retail partners but also helps generate excitement and drive footfall. These ‘Scratch-coins’ are a brilliant way to recognise a small group of our ‘gold standard’ retailers, who consistently go above and beyond in bringing The National Lottery to life in their local communities.

“That being said, we’re incredibly proud of our entire retail network — every one of our 43,500 partners plays a vital role in helping raise £33m for National Lottery-funded projects every week.”

Hattie Stewart commented: “Scratching is such a satisfying ritual. It’s about anticipation, excitement and that little moment of hope. I love that even now, people get creative with it when they don’t have a coin to hand, using keys, cards, rings, even their fingernails, but nothing quite beats doing it properly. I wanted the coin to feel fun, celebratory and full of personality.” 

ENDS 

For the full list of retailers, visit: https://www.national-lottery.co.uk/scratchcards/scratch-coin
 

About The National Lottery and Allwyn: 

Allwyn operates The National Lottery® under licence, raising vital funds that help communities thrive across the UK. Every ticket makes a difference - from grassroots sport and local arts to heritage and community initiatives. Distribution of funds is managed by independent bodies.

• Players of The National Lottery raise around £33m every week for National Lottery-funded projects. Since its launch in 1994, more than £53bn has been raised, funding over 680,000 Good Cause projects in every part of the UK.  In every postcode district, most people will have benefited from a National Lottery-funded project at some point.      
• The National Lottery has awarded players over £103bn in prize money, creating more than 8,000 millionaires.
• Learn more about Allwyn and The National Lottery at www.allwyn.co.uk and  www.national-lottery.co.uk.
• Explore projects funded in your area at www.lotterygoodcauses.org.uk.
• Players must be 18 or over. Please play responsibly.