Allwyn & Levelling Up Goals

Allwyn has joined a number of UK businesses, universities and public sector organisations to signup to the Levelling Up Goals and play its part in efforts to create a level playing field for equal opportunities across the UK. 

London - Allwyn has joined a number of UK businesses, universities and public sector organisations to signup to the Levelling Up Goals and play its part in efforts to create a level playing field for equal opportunities across the UK.

 

The Levelling Up Goals, co-founded by Justine Greening, brings businesses and universities together to focus on key life stages, from early years to adulthood, and provide a benchmark to track progress. As a key part of the partnership, Allwyn will develop a Levelling Up Impact Report to map its activity against the 14 Goals.

 

Allwyn is the UK arm of SAZKA Group, Europe’s leading lottery operator. Led by Bid Chair, Sir Keith Mills, it is applying to become operator of The National Lottery under the 4th National Lottery licence competition currently being run by the Gambling Commission. The current operator, Camelot, has run the lottery since it was established in 1994.

 

Commenting on Allwyn’s partnership, Justine Greening said: “I’m really looking forward to working with Sir Keith Mills and the team at Allwyn on its levelling up work and helping the organisation have maximum impact on communities across the UK. Allwyn takes the standpoint that lotteries should drive considerable social value and it has areal chance to spread opportunity through its work. The Levelling Up Goals are now used by a variety of organisations and provide a clear benchmark to measure progress against. Only by working together can we truly achieve the ultimate aim of a levelled up UK.”

 

Sir Keith Mills, Bid Chairman of Allwyn, added: “At Allwyn, as part of SAZKA Group, we make lotteries better so that they can serve as a force for good. Through the Levelling Up Goals architecture, we look forward to working closely with Justine Greening, her team, and the other committed businesses and universities, on this joint ambition to make a positive impact to our communities.”

 

About Allwyn

Allwyn is the UK trading name of SAZKA Group, Europe’s leading lottery operator. Allwyn is applying to replace Camelot as National Lottery operator, under the 4th National Lottery licence competition currently being run by the Gambling Commission.  Allwyn embraces the power of digital. It takes the standpoint that lotteries should be the benchmark for best practice in terms of creating games that entertain and protect, and which also drive considerable social value.

Allwyn has signed a number of game changing partnerships with British blue chip companies including Vodafone and has an unrivalled advisory board comprising of a number of high profile entrepreneurs, academics and businesspeople. This advisory Board includes Sir Keith Mills, Justin King, Brent Hoberman, Dr Mark Griffiths, Amanda Horton-Mastin and Dara Nasr, among others.

 

About SAZKA Group

SAZKA Group is a national lottery, instant lottery and digital gaming operator, with trusted brands and industry-leading technology delivering €2.0 billion in gross gaming revenue in 2020. Established in 2012, SAZKA Group is already one of Europe’s largest and fastest growing lottery companies and our strong performance across our markets is helping to fund good causes in the Czech Republic, Greece, Cyprus, Austria, and Italy. 

Since entering the lottery market in 2012, SAZKA Group has quickly expanded from the Czech Republic into four other European markets. SAZKA Group has consistently taken on established lotteries and made them better, while also expanding into new market segments through market-leading technology platforms. The Group’s unique experience of operating in different jurisdictions enables it to adopt a tailored approach to customer experience in each market, helping to increase sales and returns to good causes.

Responsible gaming and funding good causes are at the heart of SAZKA Group’s business and culture. It promotes responsible gaming in all of its markets and is committed to having a positive impact where it operates. From building children’s hospitals in Greece to support for the Czech Olympic Foundation, SAZKA Group has put its business skills to the benefit of the local community. 

 

ENDS

 

For more information on Allwyn please visit ourwebsite: www.allwyn.co.uk

 

For Media Enquiries please contact:

Trafalgar Strategy

+44 (0) 207 043 1308

info@trafalgar-strategy.co.uk

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