Allwyn appoints Director of Games as it drives innovation of The National Lottery

Allwyn, the operator of The National Lottery has appointed Katie Harbron as its Director of Games to drive future innovation of The National Lottery’s portfolio of games.

Reporting to Richard Dawkins, Managing Director of Digital, Katie will lead Allwyn UK’s Games Team of Product Marketers and Innovation Managers. She will be responsible for the performance and development of The National Lottery’s compelling range of draw-based games and interactive instant win games.

Katie joins Allwyn this month from online casino MrQ where she held the position of Chief Product Officer. Prior to that, she held senior positions at global brands Flutter, Sky Betting & Gaming and Tombola. Welcoming Katie to Allwyn Richard Dawkins, Managing Director of Digital said, “Katie brings extensive experience in leading product, content and commercial development for global brands. I am really excited about the impact I know she and her team will have as we further develop our games to meet the evolving needs of our players and to ensure we responsibly generate more money for Good Causes.”

Katie Harbron said, “I have always admired The National Lottery and the unique position it holds in the UK; so the opportunity to play a part in innovating the games is incredibly exciting.”

About Allwyn and The National Lottery

Allwyn operates The National Lottery® under licence, raising vital funds that help communities thrive across the UK. Every ticket makes a difference - from grassroots sport and local arts to heritage and community initiatives. Distribution of funds is managed by independent bodies.

  • Players of The National Lottery raise around £32 million every week for National Lottery-funded projects. Since its launch in 1994, more than £52 billion has been raised, funding over 670,000 Good Cause projects in every part of the UK. In every postcode district, most people will have benefited from a National Lottery-funded project at some point.
  • The National Lottery has awarded players over £102 billion in prize money, creating 8,000 millionaires.
  • Learn more about Allwyn and The National Lottery at www.allwyn.co.uk and www.national-lottery.co.uk.
  • Explore projects funded in your area at www.lotterygoodcauses.org.uk.
  • Players must be 18 or over. Please play responsibly.

Press enquiries: Allwyn Press Office - 020 7632 5711