Updates

New Allwyn UK policy gives parents of critically ill children 12 weeks’ paid leave

A new generation of players, bigger winners and more funds for Good Causes: Allwyn delivers biggest transformation of The National Lottery in 30 years

Allwyn launches Studio 59, a new inhouse creative and content studio for the National Lottery

Allwyn appoints Director of Games as it drives innovation of The National Lottery

Allwyn Rewards 11 National Lottery Retailers With £21,000 for Outstanding in-store Execution

£10,000 retail winners in Durham are a much-admired pillar of the local community looking to celebrate with a special holiday.

Allwyn launches the £5 Deal or No Deal National Lottery Scratchcard, bringing gameshow excitement directly to retail

First licensed Scratchcard game in five years, offering top prizes of up to £1.5m, to be supported by a nationwide marketing campaign.

Allwyn awards £40k in prizes to 22 National Lottery retailers excelling in delivering in-store standards

22 store owners have been rewarded with prizes of £40,000 for great in-store standards.

Four in ten Brits say gaming is their preferred way to socialise

Allwyn launches A New Way to Play report on the future of UK entertainment and behavioural consumer trends.

Allwyn and Gopuff Partner to Bring The National Lottery to Customers’ Doorsteps

Allwyn accelerates National Lottery’s digital transformation with major website and app upgrade

Allwyn has announced the next step in its transformation journey with a major upgrade to its website and mobile apps taking place from 11pm on Saturday 24 January until the end of Sunday 25 January 2026.

National Lottery retailers set new 93.5% record in age-verification checks

Allwyn applauds retailers for delivering record results in its Operation Guardian programme, reinforcing commitment to player protection.

Allwyn appoints Bridget Lea as new Managing Director – Retail

The newly created role reflects Allwyn’s renewed focus on accelerating performance in its retail channel by ensuring growth, innovation, and execution remain tightly connected.