Updates

Allwyn and Gopuff Partner to Bring The National Lottery to Customers’ Doorsteps

Allwyn accelerates National Lottery’s digital transformation with major website and app upgrade

Allwyn has announced the next step in its transformation journey with a major upgrade to its website and mobile apps taking place from 11pm on Saturday 24 January until the end of Sunday 25 January 2026.

National Lottery retailers set new 93.5% record in age-verification checks

Allwyn applauds retailers for delivering record results in its Operation Guardian programme, reinforcing commitment to player protection.

Allwyn appoints Bridget Lea as new Managing Director – Retail

The newly created role reflects Allwyn’s renewed focus on accelerating performance in its retail channel by ensuring growth, innovation, and execution remain tightly connected.

Allwyn’s ‘Share the Win’ rewards 20 National Lottery retailers with £127k in festive prizes

Allwyn has delivered an early Christmas gift to 20 independent retailers, awarding a total of £127,000 in prizes through the latest round of its ‘Share the Win’ initiative.

National Lottery retailers ready to unwrap festive sales boost and another ‘Big Thank You' from Allwyn

Running from 1–14 December, the ‘Big Thank You’ will reward 40 lucky independent retailers with the choice of seven incredible prize options – including a Eurostar city break, Michelin Star culinary experience, and cricket hospitality.

Allwyn honours 2025 Local Retail Champions at awards evening

Allwyn honours 2025 Local Retail Champions at awards evening.

Allwyn commits to highest level of 2025 Gift Responsibly Campaign

Allwyn has once again signed up to the National Council on Problem Gambling's (NCPG) 2025 Gift Responsibly Campaign – this year as a Level 3 sponsor, the highest possible level and a UK National Lottery first.

Allwyn supports Bradford 2025 David Hockney drone display and celebrates the city's volunteers

The special free event for Bradford 2025 UK City of Culture was made possible with the support of Allwyn.

Tom Daley adds some play to Christmas as he kicks off Allwyn’s festive Scratchcard campaign for The National Lottery

‘Add some play to Christmas’ campaign launches with influencer-led ‘Scratchcard-igans’ activation.

Allwyn ventures into the jungle with Zoo 55 for new National Lottery I’m A Celebrity… Get Me Out of Here! themed game

The new online Instant Win Game unites two of the UK’s most iconic entertainment brands.

Allwyn doubles down on its support for independent retailers with Bobby’s trial

The new trial will see the sweet and savoury food supplier help boost the support available to independent National Lottery retailers, with regular visits on Allwyn’s behalf.