Updates

20 Aug 2026

Allwyn and Co-op celebrate £3bn raised for National Lottery Good Causes with landmark ‘Because Of You’ campaign

Partnership thanks National Lottery players as Co-op members, customers and colleagues help generate £3bn for community projects across the UK.

Updates
19 Aug 2026

Allwyn UK Announces CEO Transition to Support Next Phase of National Lottery Growth

Phil Walker appointed Interim Chief Executive Officer of Allwyn Entertainment Limited (Allwyn UK) with effect from 7 September 2026.

Updates
14 Aug 2026

Salford Shopkeeper Celebrates £700,000 Milestone for National Lottery Good Causes with Community Street Party

Amit Patel recognised for outstanding contribution to community projects across Salford. Awarded £2,500 by Allwyn through its Local Retail Champions Innovation Award, funding has been used create a new shop sign celebrating local Good Causes and host a street party for the local community.

Updates
13 Aug 2026

Allwyn to launch its first £4m top prize Scratchcard, double the current highest £2m Scratchcard jackpot

New £10 pilot game features four impressive £4m top prizes and pays 60p retailer commission. Premium-feel, metallic ‘When It’s Gold Outside’ is a great gift suggestion.

Updates
21 Jul 2026

Powerball® lands in the UK with a record £300 million jackpot

Play for the chance to win the biggest-ever National Lottery jackpot seen in the UK. Tickets on sale now for the first draw taking place on Thursday 23 July. New research reveals 47% of Brits say Powerball Money would give them the freedom to make ideas happen that would otherwise be impossible.

Updates
17 Jul 2026

What Would You Do With Powerball Money? Allwyn launches landmark campaign for Powerball's UK debut

Nationwide campaign brings the transformational possibilities of Powerball to life through iconic TV and OOH takeovers, creator partnerships and immersive social activations. New campaign asks Britain, “What Would You Do?” with a life-changing Powerball win.

Updates
17 Jul 2026

Powerball set for UK debut as Allwyn equips retailers nationwide

Allwyn has issued launch materials and in-store support to its 43,500 retail partners ahead of Powerball going on sale on Tuesday, bringing the world’s biggest rolling jackpot game to UK players.

Updates
06 Jul 2026

Powerball Money officially lands in the uk this month, bringing the world’s biggest rolling jackpots

Launch date confirmed, with UK players able to play for ‘Powerball Money’ – jackpots that can soar beyond £1BN – from Tuesday 21 July*

Updates
30 Jun 2026

Allwyn appoints Nikki Vadera as Director of Scratchcards

Allwyn strengthens its retail leadership team with the appointment of Nikki Vadera to lead the strategically important Scratchcards category. -

Updates
25 Jun 2026

Allwyn launches Beat The Chasers National Lottery licensed Scratchcard and Instant Win Games

The games, inspired by the ITV Studios quiz show, have top prizes of £1.5 million

Updates
17 Jun 2026

Double Your Luck Delivers: New Lotto Creates Three Millionaires in First Weekend and Over 3.1 Million Winners in Opening Draws

Three millionaires made in first Saturday draw under new format – all of whom won in Round 2

Updates
09 Jun 2026

It could be you, and it could be you... Lotto enters exciting new chapter under Allwyn

New Lotto campaign spotlights the innovative game change that now gives players ‘one ticket, two chances to win'

Updates